In recent years, a new skincare trend has emerged, captivating beauty enthusiasts and drawing attention to the numerous benefits of rice-derived ingredients. Rice serums, in particular, have gained significant popularity within the beauty industry. These serums are formulated with fermented rice, with the belief that they may combat signs of aging and reduce wrinkles. One brand, in particular, has played a pivotal role in propelling the trend forward. As interest in rice serums continues to grow, it raises questions about their effectiveness, potential benefits, and drawbacks. Pros: 1. Anti-aging Properties: The primary allure of rice serums lies in their potential to reduce the signs of aging. Studies have indicated that rice-derived ingredients such as rice bran, betaine, and tricin possess anti-aging properties, helping to promote a more youthful appearance. 2. Anti-Inflammatory Benefits: Rice-based skincare products, including serums, are believed to have anti-inflammatory propert...